types of market segmentation sorted by

relevance

For example, one of your segments may be a coupon maven, who is more likely to shop during a promotion or sale.

This kind of grouping is rare in a developing country like ours.

Understanding your target customer will allow you to create a successful marketing campaign.

Or you can set up automation rules that trigger when someone has downloaded a certain resource.

Did you know that Qualtrics offers Market Segmentation software? You can talk about your cleaning services in general, but what would really impress these two types of audiences is mentioning aspects of your service that they would identify with, such as using pet-friendly cleaning products or providing a complimentary after-party clean up.

More knowledge of your business: Through market segmentation, you can discover what your customers or potential customers need that you may not be providing to them.

Knowing whom you want to work with will make it easier to find the right market segment opportunities.

These niche segments usually have quite different needs to a mass market.

Your segmentation then affects how brand campaigns, the images you use as well as the tone of voice and copy.

Read through the answers and categorize them into different groups.

Creating your marketing communications both in ad messaging and advanced targeting on digital platforms like Facebook and Google using your segmentation will allow for better response rates and lower acquisition costs.