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With the Snapchat style pictures in the new issue, Playboy is aiming to meet their target audience on the social media platforms they prefer while tapping into sexting culture.

" Say hello to a new era — Playboy Playboy as part of a redesign aimed at attracting millennials.

Playboy tweeted a picture of McDaniel on Thursday with the caption, "Say hello to a new era.

com re-launched sans nudity in 2015, the "tens of millions of readers" continued to come to the "non-nude website and app every month for, yes, photos of beautiful women, but also for articles and videos from our humor, sex and culture.

The cover features social media star Sarah McDaniel, who leans toward the camera provocatively with the words "heyyy ; " written over the shot.

as a more work-friendly version of the magazine with "best articles" and non-nude images.

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The new issue shows women in provocative poses, snapping pictures as if they were taking launched on the premise of letting users send messages that disappear after a few seconds.

"You're now one click away from every sex act imaginable for free.